automated email response software 23 Best Email Autoresponders for Marketing Automation (Free and Paid Software)

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Autoresponders are essentially robots that send emails for you and are one of the single best tools you can use on your website.

While they can seem complex and time-consuming to set up, the dividends will pay off for months and years to come.

In this post, we’ll first explore the different kinds of autoresponders and why you should learn how to use them. Then, we’ll examine 23 of the best email autoresponder tools from around the web.

Finally, we’ll use MailPoet, a free email marketing plugin, to set up a simple welcome email.

Ready to create your first email autoresponder?

Before we get started, you might wonder what an autoresponder is. Autoresponders are a key aspect of communicating effectively via email, so it’s important to understand what they are.

The word doesn’t have a precise definition and is used in different ways depending on who you ask.

In general, we can say that an autoresponder is an email (or series of emails) that are sent automatically by a software program, rather than manually by a person.

Let’s use an example to clarify this distinction.

If you use Gmail and send an email to a friend telling them about your trip to Italy, this email is sent manually. It only goes out once and you need to personally push the Send button to send the email.
If you write a post on your blog about your trip to Italy, publish it, and then have it sent to your email subscribers automatically, this email is using an autoresponder.

Different Kinds of Autoresponders

There are many different kinds of autoresponders. Let’s cover just a few of the most useful ones.

Post Notifications

As the name suggests, these autoresponders send your posts (or other new content) inside an email. They’re a great way to keep your readers updated with your latest content.

You can choose to send post notifications immediately, hours, days, or even weeks after the post is published. Many tools also allow you to send once a week or once a month, which is useful if you want to have a “weekly review” post.